Course Overview:
Several research and experiences reveal that organizations that engage in strategic management generally succeed or outperform their rivals. In strategic management, there is a saying, “The top management’s job is not to see the company as it is... but as it can become.” So, this course will teach a manager how to respond strategically to: the fresh moves of the competitors, evolving customer preferences, technological breakthroughs, shifting market conditions, crisis situations, and finally succeed in business. Even though the primary function of Strategic Management is to integrate the knowledge and experience gained in various functional areas of management and equip a manager with the general management capability. This course is purposely designed in such a way that it fully supports a practitioner orientation rather than a theory or research approach. At the end of the course, you will be able to develop the capacity to think strategically, do strategic analysis, explore to gain sustainable competitive advantage, and position the business and its offerings appropriately in the market. This course will also help you build skills in crafting and implementing business strategies that result in creating superior value for all the stakeholders of the organization.
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