Course Overview
This course provides an in-depth introduction to Gamification as a basis for competitive marketing strategies and execution. Students will learn how to use gamification techniques for enhancing customer engagement and adding values to customer experience using gamified instruments, and manage customer relationship for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.
Faculty Names: Dr Manish Kumar Srivastava, Dr Vedha Balaji and Dr Nishant Kumar
Course Platform